Hotjar vs Crazy Egg: Which Is Right for You?
Both are popular heatmap tools, but they serve different needs. Here's an honest comparison to help you decide — plus a third option to consider.
Quick Verdict
Choose Hotjar
- You want built-in surveys and feedback widgets
- You prefer a modern, polished interface
- You need a generous free tier to start
- You're already in the Contentsquare ecosystem
Choose Crazy Egg
- You want A/B testing alongside heatmaps
- You prefer no overage charges (data pauses at limit)
- You need more heatmap report variations (7 types)
- You're running an agency with multiple clients
Consider Clickyard
- You want AI to analyze data and tell you what to fix
- You don't have time for manual heatmap analysis
- You care about conversion correlation, not just clicks
- You want weekly actionable recommendations
Feature Comparison
Side-by-side comparison of Hotjar, Crazy Egg, and Clickyard
| Feature | Hotjar | Crazy Egg | Clickyard |
|---|---|---|---|
| Heatmaps | Click, move, scroll | 7 report types | No (AI insights instead) |
| Session recordings | Yes (limited free) | Yes | No (AI analysis) |
| A/B testing | |||
| Surveys | Yes (Ask product) | Yes | |
| AI recommendations | Basic | Comprehensive | |
| Free tier | 35 sessions/day | 10K sessions | |
| Conversion correlation | |||
| Time to insights | Manual analysis | Manual + A/B wait | 7 days (automated) |
Detailed Overview
Hotjar Overview
Hotjar is one of the most popular behavior analytics tools, now part of Contentsquare. It offers heatmaps, session recordings, and surveys through three separate products: Observe, Ask, and Engage.
Strengths
- Clean, modern interface
- Built-in survey and feedback tools
- Good free tier for starting out
- Large community and resources
- Contentsquare ecosystem integration
Weaknesses
- Session limits can be restrictive
- No A/B testing built-in
- Products are priced separately
- Requires manual analysis to extract insights
Teams wanting visual behavior analytics with built-in feedback collection
Free (35 sessions/day) → $39/mo (Plus) → $99/mo (Business) → $213+/mo (Scale)
Crazy Egg Overview
Crazy Egg pioneered web heatmaps and has evolved into a comprehensive optimization suite with heatmaps, recordings, surveys, and built-in A/B testing — a unique combination in this space.
Strengths
- Built-in A/B testing (rare for heatmap tools)
- 7 different heatmap report types
- No overage charges — data pauses at limit
- AI helps interpret heatmap trends
- Good for agencies (multi-site management)
Weaknesses
- No free plan (annual billing only)
- Interface feels dated
- A/B testing is basic vs. dedicated tools
- Mobile analytics less robust
Teams wanting heatmaps and A/B testing in one tool, especially e-commerce
$29/mo (Basic) → $49/mo (Standard) → $99/mo (Plus) → $249/mo (Pro) — all billed annually
Consider a Different Approach
Both Hotjar and Crazy Egg show you data. Clickyard tells you what to do.
Free to start. No credit card required.
Hotjar vs Crazy Egg FAQ
It depends on your needs. Hotjar is better for teams wanting surveys alongside heatmaps, with a modern interface and free tier. Crazy Egg is better if you want A/B testing built-in and prefer no overage charges. Both require manual analysis to extract insights.
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