Contentsquare vs Hotjar: The Full Picture
Plot twist: Contentsquare owns Hotjar. But they serve different markets. Here's how to choose.
Quick Verdict
Choose Contentsquare
- You're an enterprise with $30k+ budget
- You need zone-based analytics with revenue metrics
- You have a dedicated CRO/analytics team
- You need advanced journey analysis
Choose Hotjar
- You're a small to mid-size business
- You need affordable, accessible analytics
- You want quick setup without implementation
- You need surveys alongside behavior data
Consider Clickyard
- You want enterprise insights at SMB pricing
- You need AI recommendations, not dashboards
- You want zone tracking without complexity
- You don't have a dedicated analytics team
Feature Comparison
Side-by-side comparison of Contentsquare, Hotjar, and Clickyard
| Feature | Contentsquare | Hotjar | Clickyard |
|---|---|---|---|
| Zone-based analytics | Advanced + revenue | Basic heatmaps | Yes |
| AI insights | Advanced | Basic | Actionable tasks |
| Journey analysis | Sunburst + advanced | Basic funnels | Conversion-focused |
| Pricing | $30k-$100k+/yr | Free → $213+/mo | Free → $299/mo |
| Setup time | 3-6 months | Minutes | 60 seconds |
| Team required | Dedicated CRO team | Anyone | Anyone |
Detailed Overview
Contentsquare Overview
Contentsquare is an enterprise DXA platform with advanced zone-based analytics, journey analysis, and AI insights. It now owns both Hotjar and Heap.
Strengths
- Zone-based analytics with revenue metrics
- Advanced journey analysis (Sunburst)
- Powerful AI at scale
- Includes Hotjar + Heap capabilities
- Enterprise support and security
Weaknesses
- Very expensive ($30k-$100k+/year)
- Long implementation (3-6 months)
- Requires dedicated team
- Overkill for most businesses
Large enterprises with high traffic and dedicated analytics teams
Custom (~$30k-$100k+/year typical)
Hotjar Overview
Hotjar (owned by Contentsquare) is the accessible version — heatmaps, recordings, and surveys for SMBs without enterprise complexity or pricing.
Strengths
- Affordable and accessible
- Quick setup (minutes)
- Built-in surveys
- Good free tier
- No dedicated team required
Weaknesses
- Less powerful than Contentsquare
- Session limits
- Basic journey analysis
- Manual insight extraction
SMBs wanting visual behavior analytics without enterprise overhead
Free → $39/mo → $99/mo → $213+/mo
Enterprise Insights, SMB Simplicity
Clickyard bridges the gap: AI-powered insights without enterprise pricing or complexity.
Free to start. No credit card required.
Contentsquare vs Hotjar FAQ
Yes! Contentsquare acquired Hotjar (and Heap). Hotjar continues as the SMB-focused product, while Contentsquare serves enterprise.
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