Conversion Goals
Conversion goals define what success looks like for your website. Clickyard uses these goals to analyze which user behaviors lead to conversions.
What Are Conversion Goals?
A conversion goal is an action you want visitors to take on your website. Examples include:
- Making a purchase
- Submitting a contact form
- Signing up for an account
- Downloading a resource
- Booking an appointment
- Requesting a callback
Clickyard uses your goals to determine which sessions were successful and analyze what those users did differently.
Goal Types
Page Visit Goal
Track when users visit a specific URL
Use this when your conversion happens on a dedicated page, like a thank-you page after purchase or form submission.
Examples:
https://example.com/thank-youhttps://example.com/order-confirmationhttps://example.com/signup/success
example.com/thank-you?order=123 will match a goal set to example.com/thank-you. Custom Event Goal
Track custom JavaScript events
Use this when the conversion doesn't navigate to a new page, like AJAX form submissions or in-app purchases.
How to trigger:
// Call this when conversion happens
window.Clickyard('YOUR-WEBSITE-ID', 'purchase');Example events:
purchase— Completed purchaselead— Form submissionsignup— Account creationadd_to_cart— Added item to cart
Setting Up Goals
1 Open Goal Settings
Go to your Clickyard dashboard, find your website, and click the "Goals" button (target icon).
2 Add a Goal
Click "Add Goal" and choose the goal type:
Enter the full URL of your conversion page
Enter the event name you'll trigger in code
3 Save Your Goals
Click "Save" to apply your goals. You can add multiple goals for the same website.
Done! Clickyard will now track conversions based on your goals. Reports will include analysis of what leads to these conversions.
Best Practices
Focus on primary conversions
Track your most important business actions — purchases, leads, signups. Avoid tracking minor interactions as goals.
Use unique thank-you pages
Create separate confirmation pages for different conversion types to track them accurately.
Test your goals
Complete a test conversion yourself and verify it appears in your dashboard within a few minutes.
Don't over-complicate
Start with 1-2 goals. You can always add more later. Too many goals can make analysis less focused.
Multiple Goals
You can set multiple goals for a website. When generating reports, Clickyard will consider a session successful if any of the goals was completed.
Example: If you have goals for both "purchase" and "signup", a session is counted as converting if the user made a purchase OR signed up (or both).